Giorgio Armani Mare has announced its Spring/Summer 2025 collection, which will be showcased across some of the world’s most prominent summer destinations.
The tour starts in Porto Cervo, Sardinia, from the 27th to the 31st of May, aligning with the fourth edition of the Giorgio Armani Superyacht Regatta hosted by the Yacht Club Costa Smeralda. Sørvind by Giorgio Armani, the custom Giorgio Armani Mare boat, will compete for the first time as a tribute to the brand’s role as Title Sponsor.
A pop-up installation at Piazza Azzurra outside the Yacht Club will offer a comprehensive look at the Giorgio Armani summer experience. Following Porto Cervo, the collection will be presented from the 30th of May at the Armani/Caffè terrace in Cannes. The tour will then move to Capri, where a Giorgio Armani boutique opened in April on Via Camerelle. Throughout the season, the Giorgio Armani Mare concept will be showcased at Caffè Caso, situated in Capri’s iconic piazzetta, an area well known for its popularity among tourists and celebrities.
The final stop on the tour is Shelter Island in the Hamptons, where a pop-up and beach takeover are planned. Each destination will be transformed with tropical palm motifs in grey and turquoise against warm wood-toned floors, creating a distinctively summery atmosphere. Visitors can expect elements such as Armani/Dolci ice cream carts, life buoys, surfboards, table football and furnishings from Armani/Casa Outdoor, designed to evoke a sense of holiday leisure. The atmosphere will be accompanied by a Spotify playlist curated by DJ and producer Emmanuelle.
Giorgio Armani Mare will also be available throughout the season in resort boutiques in Capri, Porto Cervo, Forte dei Marmi, Saint-Tropez, Cannes and Puerto Banus, as well as selected Giorgio Armani boutiques worldwide.
The collection offers a selection for men and women, with light, flowing silhouettes in a colour palette of white, ecru and black. The Giorgio Armani Vela line for men, crafted from technical fabrics in an elegant sand tone, will be stocked in boutiques in Porto Cervo, Forte dei Marmi, Saint-Tropez and Cannes.
For the third consecutive year, Giorgio Armani is also supporting the One Ocean Foundation. The brand’s contribution will fund the ‘Blue Forest’ project, focused on protecting and restoring blue natural capital, particularly Posidonia oceanica, a marine plant known as the “lung” of the Mediterranean Sea due to its ecological significance.
