Dior has unveiled an exclusive new pop-up store at Nammos Dubai. Situated on Dubai’s Jumeirah beach, the unique Dior installation is composed of two circular modules.
These innovative spaces were first crafted in 2021 and have made a return for the 2022 winter season to house an exclusive pop-up store.
Unveiled inside are Maria Grazia Chiuri’s creations imagined for the Dior cruise 2023 collection, including skirts, dresses and marinières, as well as emblematic accessories imbued with the Andalusian inspirations of the show.
A selection of original new pieces – exclusively available in Dubai – celebrates this sunny destination. As an ultimate surprise, the restaurant and beach are adorned in toile de Jouy, an iconic Dior signature.
The unique structures were made using natural materials – combining clay, sand and organic fibres – using an exceptional 3D printing system produced by WASP*. This hi-tech feat pushes the boundaries of savoir-faire for the Italian manufacturer which, for the first time**, like a digital tailor, has created a habitable structure in proportions never seen before.
In a fascinating architectural interplay, the cannage motif, a key House fundamental, is revealed on the walls of this responsible and audacious setting that opens its doors to a pop-up store for the second year running.
The popup is available to be discovered from October 26, 2022, to May 15, 2023.