Simon Porte Jacquemus has become known in fashion circles for his theatrics, so we should probably expect nothing less than his FW23 show to be held at the famous former residence of Queen Marie Antoinette; the Palace of Versailles.
One of the most talked about shows at Men’s Fashion Week (we’re looking at you, Pharrell) had the FROW take to the Pont Neuf in Paris to watch Louis Vuitton’s SS24 menswear collection.
Less than a week later, Jacquemus went one step further for his latest collection, placing Victoria and David Beckham, Emrata et al on actual boats in a Versailles lake to view his new men’s and women’s ready-to-wear capsule.
Headlining the show were longtime friends of the brand, Kendall Jenner and Gigi Hadid.
Dubbed “Le Chouchou” (meaning “The Darling’ in French) the collection saw ruffled sleeves, lace, stockings and material-of-the-moment semi-transparent chiffon take to the runway.
Layered with the regal setting, the show’s name and the sensuality of the new capsule, Jacquemus certainly seemed inspired by the well-known opulent (and controversial) character of the former royal owner of the Palace of Versailles.
Overall, the Jacquemus show was the surprise digestif to Men’s Paris Fashion Week that we didn’t know we needed, and made for a spectacular off-calendar closing show.
