Jaeger-LeCoultre has unveiled a new artistic collaboration with Emirati designer Khalid Shafar as part of its “Made of Makers” programme.
The exclusive art installation, titled Crescent to Crescent, celebrates the sacred rhythms of Ramadan through the lens of contemporary design and horological craftsmanship.
Spanning six metres in width and three metres in height, the installation features 29 intricately designed moons, symbolising each day of the lunar cycle during Ramadan. One side of the installation displays a striking colour gradient reflecting the moon’s daily evolution, while the reverse offers an immersive play of light that illuminates each moon as viewers move through the space. This dual perspective invites reflection on the passage of time and the celestial movements that dictate the Ramadan calendar.
“When Jaeger-LeCoultre invited me to create an art installation in honour of Ramadan, I sought to capture the profound rhythm of time itself, drawing inspiration from the lunar cycle,” said Khalid Shafar. “This installation is a tribute to the sacred rhythms of Ramadan, where time becomes a contemplative practice.”
Jaeger-LeCoultre’s Made of Makers programme aims to bridge horology with various artistic disciplines. “Khalid Shafar’s Crescent to Crescent beautifully embodies our philosophy of celebrating the artistry of time,” said Jérôme Lambert, CEO of Jaeger-LeCoultre. “His ability to translate the passage of time into a powerful visual and emotional experience makes him a natural partner for our programme.”
Born in the UAE, Khalid Shafar is known for blending Emirati cultural heritage with contemporary design. His work, often characterised by clean lines and rich textures, has been showcased internationally at events such as the Milan Design Week and London Design Festival. With Crescent to Crescent, Shafar brings his narrative-driven approach to the fore, reflecting on how traditional forms can be reimagined through modern aesthetics.
Jaeger-LeCoultre’s fascination with celestial timekeeping dates back to its founding in 1833. The Maison’s long-standing connection to astronomical cycles is evident in its watchmaking masterpieces, making this collaboration a natural extension of its heritage.
The Crescent to Crescent installation will be on display at the Dubai Mall Grand Atrium from 28 February, remaining throughout the month of Ramadan before travelling to select locations across Dubai. The exhibition aims to engage the region’s vibrant art, design, and creative communities.
