LOEWE has announced the departure of Jonathan Anderson, who has served as the brand’s creative director since 2013.
His tenure saw significant growth for the Spanish luxury fashion house, positioning it as a leader in modern luxury while maintaining its strong focus on craftsmanship.
During his time at LOEWE, Anderson played a pivotal role in shaping the brand’s creative and cultural identity. Among his notable contributions was the launch of the LOEWE FOUNDATION Craft Prize, an initiative aimed at preserving and promoting disappearing crafts worldwide.
Reflecting on his departure, Anderson expressed gratitude for the opportunities and collaboration he experienced during his tenure. “While reflecting on the last 11 years, I have been lucky enough to be surrounded by people with the imagination, the skills, the tenacity and the resourcefulness to find a way to say ‘yes’ to all my wildly ambitious ideas,” he said. “While my chapter draws to a close, LOEWE’s story will continue for many years to come.”
Pascale Lepoivre, CEO of LOEWE, acknowledged Anderson’s impact on the brand, highlighting the lasting influence of his design philosophy. “The Puzzle bag, celebrating its 10th anniversary, has become a true icon, and the brand codes that he has created, rooted in craft, will live on as his legacy,” she stated.
Sidney Toledano, Chairman and CEO of LVMH Fashion Group, praised Anderson’s contribution beyond creativity, noting that he built “a rich and eclectic world with strong foundations in craft which will enable the House to thrive long after his departure.”
Anderson leaves LOEWE with a legacy of innovation and craftsmanship that has shaped the brand’s modern identity. His next steps in the fashion industry remain to be seen.
