Dior Homme’s Creative Director Kim Jones dedicated his Dior Winter 2024-2025 show to the memory of his late uncle, Colin Jones, a dancer in the British Royal Ballet turned photographer who he describes in the show notes as “ both rebellious and highly creative.”
The result is a boundary-pushing collection – the first men’s collection produced by the house of Dior to seriously reckon with the idea of haute couture – which fluidly moves between the world of dance and inspiration from the social history which the photographer chronicled in the second half of the 20th century.
A key influence for Jones’ was his uncle’s work covering the career of the prolific ballet dancer Rudolf Nureyev, who Colin covered for “Time Life” in 1966. It was the peak of Nureyev’s career, and the previous year had performed the lead male role in the British Royal Ballet’s 1965 “Romeo and Juliet”, which was choreographed by Sir Kenneth MacMillan and produced by Serge Prokofiev.
Emphasizing these points in the show, Jones gifted those attending a copy of a book, featuring his uncle’s photographs of Nureyev, while the models walking in the show emerged to music from the 1965 “Romeo and Juliet” production.
Influences from this particular time could be seen throughout the show, with Jones focusing on both the offstage and onstage presence of the rockstar of ballet. Indeed, the success of Jones’ first couture collection lies in reminding us that theatre is born from the everyday.
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