LOEWE Unveils Silver Capsule Collection in Celebration of Ramadan

Emma Hodgson   |   04-02-2025

Luxury fashion house LOEWE is marking the holy month of Ramadan with the launch of its exclusive Silver Capsule Collection, a striking assembly of ready-to-wear pieces, accessories, and reimagined classic bags.

 The collection, which will be available in select Middle Eastern stores and at Harrods in London from the 9th of February, is an elegant tribute to the spiritual and cultural essence of Ramadan, blending opulent materials with fluid silhouettes.

At the heart of the collection is a metallic theme that highlights some of LOEWE’s most iconic designs. The much-coveted Puzzle bag is reinterpreted in luxurious vetiver crocodile and silver-laminated python, while the Flamenco clutch glistens with a silver-scaled finish.

Adding to the glamour, the Squeeze bag makes a statement with intricate beadwork, elevating the metallic aesthetic.

The ready-to-wear selection exudes understated sophistication, featuring soft hues and indulgent fabrics that transition seamlessly from day to evening.

The collection includes a contemporary take on the belted pyjama set in grey silk, a shirt and trousers crafted from buttery nappa leather, and striking dresses in ivory and dusty blue silk adorned with silver chain embellishments. A tailored coat in a deep, inky blue completes the capsule, embodying timeless elegance.

Accompanying the launch is a visually captivating campaign, directed by Lebanese-Sudanese creative Dana Boulos and captured through the lens of photographer Niquita Bento.

The film and imagery celebrate the spirit of Ramadan by interweaving LOEWE’s distinctive playfulness with traditions and social rituals of the holy month.

The campaign stars an ensemble of pioneering figures from the Middle East, collectively known as the ‘New Arab Guard.’ Leading the cast is Saudi actress and filmmaker Sarah Taibah, joined by Emirati director Sarah Al Hashimi, Omani artist Mays Almoosawi, Kuwaiti visual artist Najd Al Taher, Bahraini contemporary artist Salman Al Najem, Kuwaiti sound curator Hassan Cascou, and Saudi Olympic rower Husein Alireza.

Their collective presence symbolises the confluence of artistry, sport, and culture within the region, making this campaign a powerful tribute to creativity and community.

Drawing inspiration from the shared cultural influences of Spain and the Arab world, the campaign beautifully encapsulates the dual nature of Ramadan—where moments of social connection and collective celebration are intertwined with deep personal reflection.

loewe.com

 

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