Loro Piana has announced a series of exclusive summer takeovers in Forte dei Marmi, Italy, and Saint Tropez, France, celebrating the brand’s Italian heritage and craftsmanship.
The Maison will again transform Il Fioraio, a flower kiosk in Forte dei Marmi, offering a space inspired by Mediterranean aesthetics.
The kiosk’s design includes clay-finish ivory walls, oak and chestnut wood fixtures, and striped deck chairs, creating a relaxed, holiday-inspired setting. A curated selection of flowers will be available for sale, chosen to enhance summer retreats and mark special occasions.
As part of the experience, visitors can explore the Blooming Clay Ceramics collection, co-created with French artist and ceramist Karim Rahman and the Barlet Soeurs. Rahman’s ceramic pieces reflect Loro Piana’s signature textures and movement, evoking draped cashmeres and fine wools. The collection features vases, centrepieces, and other pieces, crafted with a sandy touch and finished with a creamy white marble-effect glaze. Rahman has also developed a palette of kummel and malachite green hues, inspired by Loro Piana’s codes.
The collaboration with Anne-Sophie and Bénédicte Barlet, known as Barlet Soeurs, presents a series of three cylindrical vases. These feature hand-painted patterns in warm earthy tones and whites inspired by the marbles of Carrara, reflecting the local flora and the spirit of Tuscan life by the shore.
Meanwhile, for the third year in a row, Loro Piana will take over La Réserve à La Plage on Pampelonne Beach in Saint Tropez. The brand’s signature white and kummel colours will decorate the venue’s furniture, umbrellas, sunbeds, and cushions, creating a cohesive and refined atmosphere.
A pop-up boutique will offer a curated selection of garments and accessories from the Resort 2025 collection.
Inspired by the Venetian Lagoon and the pastel hues of the island of Burano, the boutique will feature multicoloured ropes forming the iconic Suitcase stripe motif.
