Louis Vuitton took over Gaudi’s Parc Guell in Barcelona last night, to reveal the house’s Cruise 2024 Collection. The A-list FROW included actress Sophie Turner and rock band Haim.
The house described the public garden – which is listed as a UNESCO World Heritage site – as “an architectural utopia.”
Discussing the choice in the location, the house continued “Even more than an architect, Antoni Gaudí is like a land unto himself that, to this day, continues to come into its own in the city of Barcelona. The idea of a legacy in constant mutation suits Louis Vuitton. Staged within this incomparable architectural organism, the Cruise 2025 collection is steeped in the flourishing culture of Spain.”
Inspired by the rich tapestry of Spanish culture, creative director Nicolas Ghesquière revealed a collection which explored the matador, flamenco and folk traditions of the country.
Meanwhile, there were nods to the iconic work of Catalan architect Gaudi too, with geometric prints and textual elements in the different looks showcased.
The scenography for the event was created by set designer James Chinlund, with seats that follow the contours of the space. Meanwhile, the music chosen for the show included “Music for Chameleons” by Gary Numan and “Madame Butterfly” by Malcolm McLaren.
