Louis Vuitton has officially launched its latest campaign for the Spring-Summer 2025 Men’s Collection, titled Le Monde Est à Vous.
Designed by acclaimed multi-disciplinary artist Pharrell Williams, the collection was shot at the iconic La Maison de l’UNESCO in Paris, serving as a symbolic backdrop that celebrates global harmony through fashion.
The campaign, photographed by Stef Mitchell, vividly captures an ensemble of young cast members as ‘next-generation diplomats’. Against the striking architecture and lush gardens of UNESCO, these ambassadors of style embody the collection’s themes of cultural diversity and interconnectedness, creating a visual narrative of global exploration and elegance.
Pharrell’s collection draws inspiration from the multifaceted identity of the modern traveller, merging influences of diplomacy, leisure, and adventure. Central to this vision is a palette inspired by the varied skin tones of humanity, reflecting a commitment to inclusivity and shared experience. The campaign reinforces Louis Vuitton’s historic ethos of travel as a bridge between cultures, illustrating the shared bonds that unite individuals across continents.
Constructed in 1958 to promote global peace through culture, La Maison de l’UNESCO underscores the LVERS philosophy – a guiding principle at the heart of the Louis Vuitton Men’s Studio. This ideology champions a global community brought together by a shared appreciation for style, craftsmanship, and cultural curiosity.
