In an evocative fusion of high fashion and architectural mastery, Louis Vuitton has unveiled its much-anticipated Women’s Cruise 2025 campaign, photographed by Jamie Hawkesworth.
The campaign – following the house’s celebrated Cruise 2025 fashion show held in May at Barcelona’s renowned Park Güell – captures the collection amidst Barcelona’s architectural marvels, honouring both the city’s vibrant history and Louis Vuitton’s legacy of luxurious escapism.
Under the creative direction of Nicolas Ghesquière, the campaign’s aesthetic highlights Barcelona’s architectural icons, from the surreal curves of La Pedrera to the dynamic energy of the Fundació Joan Miró.
These landmarks form a striking canvas that elevates Ghesquière’s vision, seamlessly melding Barcelona’s artistic heritage with the forward-looking silhouettes of the Cruise 2025 collection. The models, captured in poised and fluid stances, exude a spirit of travel and adventure, embodying Louis Vuitton’s ethos as a pioneer in the “Art of Travel.”
Hawkesworth’s photography, known for its depth and sensitivity, transforms each location into a dialogue between past and present, with Louis Vuitton’s designs standing as a bridge between the two. The visuals resonate with a sense of timelessness, juxtaposing contemporary luxury with architectural tradition. Through these images, Ghesquière’s Cruise 2025 concept comes alive, fostering an interplay of structure, nature, and fashion.
