For her first Cruise collection for Fendi, Maria Grazia Chiuri presents a thoughtful exploration of contemporary dressing, one rooted in Italian craftsmanship, material innovation and a modern understanding of how people live today. More than a seasonal collection, the offering is a declaration of intent, outlining Chiuri’s vision for a wardrobe designed to accompany men and women through the realities of modern life.
At the centre of the collection is the idea of versatility. Menswear and womenswear exist in dialogue, with interchangeable pieces designed to move fluidly between traditional categories. Shirts and trousers appear almost as a single garment, while tailored separates can be mixed, reassembled and adapted to suit individual needs. This sense of flexibility reflects Chiuri’s belief that fashion should empower rather than prescribe.
The collection also reaffirms Chiuri’s commitment to Italian craftsmanship and material research. Signature Fendi materials are reinterpreted in unexpected ways, most notably parchment, which appears across both accessories and ready-to-wear. The material is paired with studded black leather in a reimagined Baguette bag, creating a striking contrast between heritage and modernity.
Throughout the collection, familiar wardrobe staples are transformed through innovative construction and texture. Trench coats are detailed with fur stripes and metal studs, while shiny leather is juxtaposed with matte fabrics to create depth and visual tension. Georgette dresses gain a new dimension through structured leather elements, while silver lace and sequin embroidery introduce moments of luminosity.
Chiuri describes the collection through the lens of an inclusive modern bourgeoisie, one that embraces different generations, identities and ways of living. This spirit is perhaps best captured by the recurring Tree of Life motif, a symbol of coexistence, humanity and connection.
With her debut Cruise collection, Chiuri proposes a wardrobe that is elegant yet adaptable, refined yet practical.
