Here’s everything you need to know from day three of Milan Fashion Week.
Max Mara Spring 2025
Max Mara
Max Mara presented a Spring 2025 show titled “Science and Magic” as part of Milan Fashion Week. Discussing the new collection in the notes which accompanied its release, the house said “It’s Max Mara’s custom to spotlight pioneering women from history. In fourth-century Alexandria, we encounter the mathematician, philosopher, astronomer and greatly loved teacher Hypatia….In colours borrowed from the phials in the lab; crystalline white, copper oxide as black as brown can be, deep delphinium blue and silver nitrate, Max Mara buzzes with cool, magical chemistry.” Across the collection, micro shorts and maxi skirts took centre stage. Elsewhere, outerwear pieces included trench coats, oversized jackets and blazers. Discussing the apparent oxymoronic nature of the title of the collection the house was inspired by the words of American author Kurt Vonnegut “Magic? Isn’t that at odds with the collection’s scientific premise? Kurt Vonnegut answered that when he wrote, “Science is magic that works”.
Prada
Miuccia Prada and Raf Simons put forward a “tribute to individuality” for Prada’s SS25 show in Milan today. Metallic ultra minis took to the runway alongside space-age headwear. There were bold colourways in the collection too, from verdant green to shocking pink, all through a lens of futuristic vacation wear with 1960s influence. Discussing the inspiration for the collection, the house said: “We exist in an era of extreme information, immersed in a constant stream of content. Our consumption of the infinite panorama offered by the Internet is driven by algorithms, finite sequences of instructions that circumscribe the decidable through logic in a fundamentally illogical world. If that interpretation posits an architecture of understanding, in contrast, humanity can be defined by its unpredictability, a rejection of the derivative and expected.”
Etro
A native of the Italian island of Sicily, Etro’s Marco De Vincenzo took inspiration from the southern Mediterranean landscape stretching from Spain’s Andalusia to the Greek Isles for his latest collection. The spectacular SS25 collection was defined by its bold colourways, prints and sensual fabrics. A true celebration of Europe’s southern culture.
Tom Ford
Following the departure of creative director Peter Hawkings earlier this year, the Tom Ford Summer 25 reveal was a quieter affair than normal – with the house hosting a presentation, rather than a runway show at Milan Fashion Week. However, its latest collection was still grounded in the confident, creative flare which the Tom Ford house has been known for since its inception. Discussing the new collection in the notes which accompanied its release, it explained “The Tom Ford woman is confident and has a strong spirit. For Summer 25 fluidity and movement are essential to her ease. She dresses sensually and effortlessly, boldly selecting pieces that move around or reveal her body, always creating a natural look…The collection reflects the wardrobe of an individual who has a confident sensibility, marrying their inner and outer freedom.”
Emporio Armani
A playful exploration of formalwear was at the core of the Emporio Armani SS25 collection revealed as part of Milan Fashion Week. Oversized silhouettes and early naughties-inspired ties were seen on the runway alongside waistcoats and midi skirts. The show also marked the first time that other key figures in the Armani family joined Mr. Armani on the runway following the collection. Emporio Armani’s menswear studio director Nicola Lamorgese and the house’s womenswear studio director Marco Brunello took their bow alongside the house’s founder. The show also aligned with the reopening of the Emporio Armani store on Via Manzoni, below the Armani Hotel. To celebrate the occasion, Mr. Armani invited all of his guests to a post-show party at the Teatro.
