Here’s everything you need to know from the first two days of Milan Fashion Week.
Matteo Berrettini in BOSS SS25
BOSS
On the show invite for the Boss collection revealed at Milan Fashion Week this morning the house took a tongue-in-cheek approach to vacation-mode style, with the message: “I’m OOO. For urgent matters please take a deep breath… I’m currently in a green valley, so really won’t get back to you.” The “green valley” the invite referred to was the verdant, lush flora crafted as the set for the SS25 show. Snaking through the centre of the green space was a mirrored runway, akin to a river running through a natural landscape. As is to be expected – the collection took influence from the relaxed silhouettes of the summer vacation season, and a largely blue and green-inspired palette, while there were nods to sports played in the warmer season too – Italian tennis star and BOSS Global Ambassador Matteo Berrettini carried a tennis racket slung over his shoulder as he took to the runway
FENDI
FENDI’s SS25 collection celebrated the house’s 100th year of crafting womenswear. Modernist-inspired 190s sheer silhouettes and muted colourways took centre stage at Kim Jones’ show. However, there were noughties touches throughout the collection too, with asymmetrical hemlines, micro shorts and sleeveless shift dresses. Discussing the collection, Jones, the Artistic Director of Couture and Womenswear said “The foundations of how women dress today and, in many ways, how we think are in the 1920s. It’s about modernity in style and attitude. 1925 has so many milestone moments. It is the founding year of FENDI, but also the year of the Art Deco exhibition in Paris – The International Exhibition of Modern Decorative and Industrial Arts – from where the name is taken. Virginia Woolf’s Mrs Dalloway and F. Scott Fitzgerald’s The Great Gatsby are also published. There’s modernism in dress, design, decoration and thought. We approached the collection with these things in mind, as an amalgam of epochs, moods and techniques – then and now.”
Brunello Cucinelli
Brunello Cucinelli has unveiled the house’s Spring Summer 2025 Womenswear Collection as part of Milan Fashion Week. Discussing the new collection in the notes which accompanied the release, the house described it as embarking on “an imaginary and contemporary Grand Tour where the two extremes of this journey converge to craft a unique and harmonious style map.”
Roberto Cavalli
The house of Roberto Cavalli presented its SS25 collection, showcased in Milan this week. Under the leadership of Fausto Puglisi, it presented a collection titled “Zancle” the historical name for Messina on the Italian island of Sicily where Puglisi was born. Throughout the collection, there were touches of the seaside town, from shades from ocean blue to sunset hues, and textures reminiscent of fishermen’s ropes. The house finished the show with a tribute to its late founder, who passed away earlier this year. Cavalli’s supermodel muses including Joan Smalls, Eva Herzigova and Mariacarla Boscono all took to the runway in archive Cavalli looks.
