Miu Miu has revealed its L’Eté 2025 collection and campaign, offering a natural and liberated take on summer dressing. The campaign was photographed by award-winning artist Siân Davey, marking her debut in fashion photography.
Set in a lush, verdant location intended to evoke a tranquil and energising holiday refuge, the imagery reflects long summer days and balmy evenings, furnished with eclectic antiques to suggest a home away from home.
Davey’s lens captures a diverse cast including Canadian actress Callina Liang and American actress and model Diana Silvers. The result is an intimate portrayal, balancing quiet revelation with subtle provocation.
The collection reinterprets childhood dress codes through the use of simple cottons, bold colours such as pink, red and periwinkle, and playful details. Signature fabrics like cotton poplin, piquet, check in various materials, knit and leather return to form silhouettes ranging from classic to sporty. Aviator jackets, tennis skirts, blousons and panties, sundresses, polos and tailored ensembles in uniform greys are mixed and matched, personalised by the wearer with an irreverent touch. Knitted bustier tops and knotted bandana-print scarves are styled over sweaters and shirts, while belts, heavily embellished, are layered over underwear and combined with fingerless gloves. The styling juxtaposes abbreviated bra tops with full, knee-length skirts and knee-high footless socks.
Continuing the collaboration initiated at the Spring-Summer 2025 Paris runway show, the collection extends its dialogue with Petit Bateau. Exclusive to Miu Miu, the offering includes a tank top, boatneck t-shirt and briefs made in ultra-soft, striped cotton jersey, presented in dedicated co-branded packaging.
Accessories maintain a light-hearted spirit. Shiny, block-heeled Mary Janes, sneakers with mismatched laces and clogs with authentic wooden heels feature prominently. Bags such as the Wander and Beau are reimagined in woven leather, while the Aventure appears in natural suede. Backpacks, reminiscent of school journeys, are offered in primary-coloured canvas and classic leathers. Suede crochet and striped beach bags accompany the preppy Ivy bag, available in striped fabric or lightweight raffia. Jewellery inspired by flora and fauna and oversized aviator-style eyewear complete the collection.
