Off-White™ Celebrates the Vision of Virgil Abloh In Qatar

Lindsay Judge   |   06-04-2022

Off-White™ the brand founded by the late Virgil Abloh recently celebrated the vision and values of the designer with a new exhibition in Doha, Qatar.


For the first time in the Middle East, the “Imaginary Experience”, was showcased to VIP guests. The exhibition is a world within a world that is simultaneously a map and a form of transportation: a spaceship, a theatre, and a portal to another world—one devoted entirely to the imagination.


HE Sheikha Al Mayassa and Naomi Campbell


The experience included a Trunk Show of Virgil Abloh’s “High Fashion” collection, showcasing the designer’s iconic designs to VIP guests. This was followed by an exclusive dinner, inviting guests to immerse themselves in Virgil’s world.



To complete the experience, Qatar Creates, which is led by HE Sheikha Al Mayassa, held its closing tour of “Figures of Speech” at Doha Fire Station. It is the first museum exhibition in the Middle East dedicated to the late acclaimed designer and creative Virgil Abloh showcasing more than 55 of his artworks.


The events were part of a profusion of interdisciplinary expressions in the city concreting “Imaginary,” an Off-White™ platform desired by Virgil Abloh and dedicated to cultural reinterpretation, disruption, and transformation as a means of instigating a new dialogue and format of the future.



Rooted in Abloh’s stated desire to define a universal language that transcends cultural parameters and opens the conversation to all, it affirms that the label’s next chapter remains grounded in its founder and creative director’s guiding philosophy: “Question everything.”


This signature exchange between past and future, cultural and subcultural to articulate and progress the present is debuted through the “High Fashion” collection, all designed, envisioned, and finalized by Virgil Abloh.



The event was attended by regional and international guests and hosted by HE Sheikha Al Mayassa, alongside supermodel Naomi Campbell.