Paul Smith Brings Youthful Joy To SS24 Men’s Paris Fashion Week

Emma Hodgson   |   23-06-2023

British designer Paul Smith showcased a decidedly youthful collection at Paris Men’s Fashion Week this week, for SS24. 

Bright pops of colour broke up monochromatic suits; there was long neon pink hair and shaved heads worn amongst the young cast of models, and a Gen-Z base-enhanced anthem chosen as the soundtrack to the show. 

Two silhouettes appeared, which the FROW would have recognised from earlier shows in the week. Namely 90s-inspired oversized suits, and suit jacket-and-shorts combos. 

At the Paul Smith show however, everything had a playful touch: bright neon colours, waistcoats worn sans under or over garments, and trenchcoats adorned with abstract paint motifs. 

Overall the collection felt light and breezy, with an injection of youthful joy, providing an antidote to winter. The perfect expression of the Spring/Summer season.