Prada unveiled its Spring/Summer 2026 menswear collection under the title A Change of Tone, marking a shift in design attitude focused on freedom, impulse, and elemental simplicity.
The show took place the same day that the house announced that Prada CEO Gianfranco D’Attis is set to depart the maison on the 30th of June.
The show presented a clear departure from traditional structure, emphasising the dismantling of both aesthetic and symbolic conventions. The collection revolved around core themes such as land, air, sun, and nature, with an approach that prioritised directness and instinct over artifice.
The pieces showcased reflected a “limitless elemental composition,” highlighting the interplay between the body and the environment. There was a marked emphasis on ease and movement, rejecting rigid formalism in favour of natural flow. Silhouettes were relaxed and unforced, resonating with a broader sense of non-conformity.
Prada’s vision leaned into conceptual territories with references to “imaginary places” and scenes described as “lover’s lake, peak’s end, the last swim.” These motifs suggested transient, intimate moments and an emotional rather than a purely visual narrative. The collection sought to engage the senses and evoke a visceral response rather than deliver a literal interpretation.
The use of the phrase “a change of tone” underscored the brand’s intention to pivot not only in design but also in attitude. The collection was less about commanding attention and more about creating space for reflection, sensation, and authenticity.
