QASIMI has launched its Spring/Summer 2025 campaign.
This season, the brand collaborates with New York-based artist Kambui Olujimi, whose work plays a central role in shaping the collection’s themes and design language.
According to the house, the collaboration with Olujimi reflects a shared commitment to addressing identity, history, and sociopolitical narratives through creative expression.
The collection draws significant inspiration from Olujimi’s “When Monuments Fall” series, a body of work examining the societal roles of monuments and the power dynamics they represent. According to Al Qasimi, “Our work with Olujimi allowed us to delve deep into these themes, aligning perfectly with QASIMI’s ethos of cultural dialogue and storytelling.”
A key concept in the SS25 line is “spolia,” the practice of repurposing elements from older structures into new ones. This approach informs both the visual and structural elements of the garments, reinterpreting past influences within a contemporary context. The result is a collection that merges fluidity and structure, symbolising the evolving significance of monuments over time.
The collection features a range of fabrics, including medium-weight silk twill, sheer cotton voile, and a silk-wool blend. Techniques such as digital printing, image granulation, and fading are used to express temporal shifts and reinterpret historical references. The garments balance sculptural form with softness, reinforcing the tension between permanence and change.
Olujimi praised the collaboration, stating, “I was thrilled to work with QASIMI because of their history of international collaborations and their eagerness for experimentation.”
QASIMI’s partnership with Olujimi continues the brand’s longstanding relationship with the arts. By incorporating fine art into its design process, the SS25 collection stands as a testament to the label’s ongoing interest in cross-disciplinary creativity and critical engagement.
