As many brands had to explore new ways of presenting their fall/winter 2020 Haute Couture collections this year, Ralph & Russo came up with a unique idea to showcase their latest designs.
Envisioned by Tamara Ralph while at her home in lockdown the Collection was inspired by the seven wonders of the world. These iconic landmarks brought to light the ways in which many of us are appreciating the beauty of nature more than ever. Ralph wanted her audience to look beyond the testing times we have all been facing and allow their minds to dream in a world of fantasy.
The collection itself was bold and colourful – vibrant tones of yellow gold, sky blue, lavender and fuchsia pink – all colours that resonate with better ties. Silhouettes were architectural and bold – reflecting the landmarks that inspired them.
Floral details were key – adding the nature aspect to the creations. From three-dimensional organza blooms to swathes of oral taffeta and tweed – each distorted, blurred like watercolours, and digitally printed – the collection defies singularity, bridging the gap between technology and the elements.
At a time where we cannot physically travel to some of the world’s wonders, Tamara Ralph looked at ways to showcase the collection. The first was a virtual presentation which we saw online as part of the virtual Haute Couture Week. This gave a glimpse into how the collection came to life, from Tamara’ sketches created in lockdown to the finished product.
The second part of sharing the collection came in the form of an avatar and muse named Hauli. This virtual model was Named in traditional Swahili after strength and power, Hauli is at once rooted in African origins and a reflection of womankind; of the beautiful and inspiring women bringing courage and positive change to all four corners of the world.
In a virtual fashion shoot, Hauli travelled to the seven wonders of the world, presenting some of the looks against these stunning backdrops.