Rami Al Ali has launched an initiative titled Ard Dyar that will support Syrian talent in the region.
The initiative began earlier this month with a series of intimate dinners. Ard Dyar is derived from the Arabic word that refers to the private courtyard inside a Syrian house. Taking a space usually reserved for close friends and family and reimagining it in a figurative sense in order to open it up to the rest of the world. Al Ali has decided to replicate this idea with the way he presents this project. Inviting new talent as well as established Syrian figures to come together and talk about their career success.
Each Ard Dyar is themed around a particular industry with the first two sittings being centred on art and fashion. These initial dinners are designed to launch the concept, share experiences and to build a network that can support rising talent.
Rami Al Ali explains: “Many people are familiar with old Syria and what it has to offer from its rich history and culture, however, few people know about modern Syria. The objective of Ard Dyar is to spotlight the region’s talent and to create a community that helps these budding entrepreneurs succeed.”
The vision for this initiative is to continue to host Ard Dyar’s and grow the community in order to build a foundation of industry professionals who can assist with the development, success and opportunities needed to cultivate emerging Syrian talent.
Al Ali has always been dedicated to encouraging talents from his home country of Syria. The couture designer already has a mentoring programme at the ESMOD Fashion Institute in Dubai and In 2019, the designer took part of the non-profit organization Atassi Foundation exhibition in Dubai that aimed to shed light on the early beginning of the women’s art movement in Syria. He is also working with Dubai Design & Fashion Council (DDFC) as a Mentor to help regional talent.
The next Ard Dyar is scheduled for January 2021 and will host guests from industries relating to architecture and interior design. For more information on the initiative please don’t hesitate to get in contact.