Rihanna’s FENTY clothing line has gone live in the UAE through an exclusive partnership with Farfetch.
The announcement comes in line with the launch of the brand’s third drop of its summer collection title “Release 6-20”.
Farfetch will become FENTY’s first and only online retail partner and will play host to all the latest collections as they are released.
The first major launch on Farfetch.com is Drop 3 of Release 6-20. The three-part Release 6-20 collection commemorates the irrepressible creativity, hope and spirit of the youth community. Inspired by decades of youth aesthetics and styles that emerged during periods of steep social change, each drop celebrates a different facet of youth, expressed through varied style cues.
The collection is summery with a nineties undertone thanks to overdyed pinstripe, psychedelic flower motifs and asymmetric cuts that look to the spirit and optimism of youth to lead the way forward. FENTY also introduces its new multifunctional jewellery collection in this drop, featuring psyche flower charms made from multicolour resin, and strass adorn various lengths of a brass ball chain necklace with gold-tone or palladium finishes.
The collection is available exclusively at Farfetch.com and available for delivery in the UAE from July 15th.