Roger Vivier Celebrates Movement and Style with its “Viv’ on the Run” Sneaker

Emma Hodgson   |   17-01-2025

Renowned French luxury footwear brand Roger Vivier has once again redefined urban sophistication with the launch of their latest creation, the Viv’ on the Run sneakers.

In a captivating video-led campaign conceived by the Maison’s Creative Director, Gherardo Felloni, French actress and model Lou Lampros embodies the spirit of the Viv’ on the Run. 

The campaign follows Lampros as she transforms an ordinary day into an adventure. Departing her Parisian apartment with a mysterious box, her journey takes a playful turn when she exchanges her high heels for the new sneakers. 

The streets of Paris come alive as she moves with spontaneity and joy, echoing the sneaker’s essence: a celebration of movement, liberation, and self-expression.

The design of Viv’ on the Run draws inspiration from the cultural zeitgeist of the late 1990s and early 2000s. Paying tribute to the rebellious spirit of streetwear and figures such as Princess Diana and John F. Kennedy Jr., the sneakers are a nod to a time when fashion and freedom merged seamlessly. 

Even pop culture moments like Julia Roberts in Runaway Bride find their place in this collection’s DNA, highlighting sneakers as a symbol of unrestrained freedom.

True to Roger Vivier’s legacy of innovation, Viv’ on the Run reinvents the Maison’s iconic Choc heel. Introduced in 1959, the Choc heel’s inward-arching, concave shape revolutionised women’s footwear. This legacy continues with the sneaker’s thick, EVA lugged sole—lightweight yet secure, it offers the perfect balance of agility and elegance. The fusion of smooth Nappa leather and technical fisher net fabric ensures a modern yet timeless aesthetic, while the brand’s iconic buckle adds a customisable and luxurious twist.

Available in four variations, the collection offers versatility and sophistication. From white with silver or rose-gold accents to black with white detailing, and a nude option featuring a luminous pink-gold sheen, these sneakers seamlessly blend into any wardrobe.

RogerVivier.com