In a dazzling celebration of heritage, modernity, and timeless elegance, Roger Vivier has unveiled its Spring Summer 2025 campaign, Un Air de Paris.
Set against the iconic backdrop of the French capital, this latest campaign is a tribute to the Maison’s legacy while embracing a global perspective.
At the heart of the campaign is an ensemble of remarkable women – French style icon Ines de La Fressange, her daughters Violette and Nine D’Urso, and celebrated Chinese actress Xin Zhilei. Each brings a unique charm, reinforcing the brand’s ethos that elegance transcends generations and borders.
The campaign, conceptualised by Creative Director Gherardo Felloni, is a seamless blend of individual expression and collective harmony. Through striking visuals captured by photographer Marcin Kempski in Parisian salons, the collection is showcased in spaces where historical opulence meets contemporary vibrancy. The play of natural light across intricate wallpapers and antique boiseries amplifies the essence of the collection—refined, yet refreshingly modern.
Among the standout pieces is the Belle Vivier slingback, worn in striking colour-block combinations. Accompanied by the newly introduced Belle Vivier bag, inspired by 1930s travel luggage, this season’s collection is a testament to Roger Vivier’s commitment to reinvention while maintaining its signature sophistication. The Belle Vivier bag, available in an array of hues including classic black, pristine white, and radiant yellow, features the brand’s signature buckle – a nod to the iconic Belle Vivier pump.
Ines de La Fressange and her daughters embody the concept of timeless fashion, illustrating how Roger Vivier’s creations transcend generations. Xin Zhilei, with her international influence and refined presence, further solidifies the brand’s universal appeal. Whether on the chequered marble floors of a Parisian salon or against the grandeur of the Pont Alexandre III, these women encapsulate modern elegance.
Adding to the collection’s allure, the campaign also highlights the Efflorescence Jewel Handle bag, the iconic I Love Vivier pumps, and an exquisitely embroidered raffia gilet. For eveningwear, Roger Vivier presents dazzling mini-bags and heeled sandals adorned with the legendary ‘Pilgrim’ buckle, a tribute to the Maison’s rich archives.
