Ashi Studio Celebrates Its 10th Anniversary

Dana Mortada   |   21-09-2017

The couturier celebrates his many years of success in the middle of the desert.













Deeply attached to his Arab roots, the couturier is a modern storyteller of today’s time. Ashi Studio’s designer, Mohammad Ashi re-imagined the the Haute Couture world by presenting refined sculpted dresses transformed with adorned fabrics, creating timeless wearable art.

Today, the brand turns 10 years, and for this occasion Ashi Studio celebrates its decade of success by throwing an exclusive event in the middle of the desert, at Qasr Al Sarab in Abu Dhabi- a location that best describes the brand’s heritage. Invitees enjoyed a private dinner, as the couture house debuted its new Ready-to-wear Spring Summer 2018 collection combined with the Fall Winter 2017 couture collection.

Ashi studio anniversary event

Ashi Studio 10th Anniversary event

For the very first time, the designer seeks bold colours like yellow and emerald green, as well as voluminous silhouettes; rather than body-hugging designs. Inspired by the Saharan jackets, his choice of fabrics represented the various earthy hues of the desert and sand dunes.

For the latest SS18 collection, Thai runway models pranced down the catwalk in Poise Design shoes, created by the Lebanese shoe designer Emma Boutros. Featuring two different footwear styles, chic satin pumps and slippers. In this occasion, Ashi also collaborated with Maison Chaumet, who debuted three of their icon lines: Josephine, Liens and Jardins; which were showcased across the designer’s Haute Couture looks.

Also introduced in a collaboration was a new line of bags with the exotic Thai based label, Pellevah; which gave Ashi’s collection the perfect final touch.

Click through the gallery above to see the full Ashi Studio RTW SS18 Collection.