Milan Fashion Week SS19: Emporio Armani

Lindsay Judge   |   20-09-2018

 

Emporio Armani proved the logomania trend is most certainly not dead yet. Models wore pieces emblazoned with the EA initials and brand’s motif at a flight-inspired show at Milan’s Linate Airport. Guests were asked to board the show at check in desks and the flight theme even required attendees to pass through airport style security. The logos were seen on sport inspired pieces for men and women allowing the brand to keep up with its younger audience who have a demand for the heavily emblazoned style.

The collection was created for the cool and trendy jettsetter – ready to set off on his holidays at any given moment, he will need the ultimate travel wardrobe. The sporty pieces were made for any climate – with light and loose fabrics, perfect for the heat. Men’s suits were relaxed and paired with trainers, and were worn without a classic shirt but instead just a necktie and blazer. Of course there were also smarter pieces in the form of classic evening wear for women and double breasted suits for men. The colour palette was a muted rainbow of greys, soft khaki and mauve – brought to life with flashes of electric blue and neon green.

 

Accessories were functional – waist bags were worn by men and women, while visors and neckties are perfect for day and night wearing.