There are some brands that are ideal for the Middle East and we are happy to say that Zimmermann is one of them.
The luxurious fabrics, feminine design and flattering shapes make it a sure sell out for all year round sunshine. The SS18 collection was no different with the front row swooning from look after look of flowing fabrics, boho details and whimsical floral prints.
The inspiration from Gold Coast of Australia as well as the beachside suburbia photography from the ’60s and ’70s was clear in hippie-summer chic cut-out dresses paired with sneakers and embroidered separates with woven bum bags that had that Zimmermann flair we have grown to love.
High neck maxi dresses stood out along with the feminine approach to board shorts which would go beautifully with the striped knitwear, perfect for a day out on a yacht.
Bum bags played a role in the lineup and are ideal for a no-fuss summer outfit. To add some sparkle, Nicky Zimmermann added statement earrings and charms to the ankle straps of the shoes – also spotted at Victoria Beckham.
Easy and breezy, exactly what we need on our sunny shores.
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Fresh Off The Runway: NYFW SS18
Why You Need A Bum Bag
