Embellished coats and theatrical thigh-high leather footwear took centre stage at Sabato De Sarno’s FW24 show for Gucci at Milan Fashion Week.
The creative director who is still relatively new in the role described the collection in the show notes as his “ way of dreaming, without hurry, visualising and stratifying aspirations as if they were the bricks of a house.”
The show was delivered to a soundtrack by British DJ Mark Ronson, which included the lyrics “reset, reset, and smile again” which is arguably what the House of Gucci wants to do following its slump in sales, and the change in leadership at helm of the house’s design team.
There were several savvy business choices within the new collection, focusing on long-wear larger ticket items, such as overcoats, footwear and bags.
Key designs in the collection included a new top-handle bag called GG Milano along with a half-moon design inspired by the equestrian motifs found in the Gucci archive.
However, that does not mean to say that this collection was without drive and vivacity. As De Sarno describes in the show notes, he is a designer who wishes to reach for the stars: “[My aim is to] capture the extraordinary where the ordinary is expected. My dreams, as with my fashion, always converse with reality. Because I am not searching for another world to live in, but rather of ways to live in this world.”
