Versace has unveiled its La Vacanza 2025 campaign, starring two-time GRAMMY Award-winning artist Sabrina Carpenter.
The campaign features a series of poolside images captured by photographer Carlijn Jacobs, showcasing the collection’s signature blend of glamour and versatility.
The campaign positions La Vacanza 2025 as a modern interpretation of Versace’s luxury identity, bridging day-to-night wear with poolside elegance. With Carpenter as its face, the collection explores what the brand describes as a “transformative pool-to-occasion spirit”, set against a backdrop influenced by classic Hollywood aesthetics.
This marks Carpenter’s second campaign with Versace, reinforcing an ongoing collaboration between the Italian fashion house and the global pop star. Commenting on the experience, Carpenter said, “I have always felt empowered when wearing Versace. That is what Versace means to me; amazing clothes which empower individuals to express themself in so many different ways. This La Vacanza collection is exactly that and feels so free and exciting to wear.”
The images highlight the brand’s signature Tag bag, reimagined in new animations to reflect the tone of the collection. The setting also features subtle nods to Versace Home, underlining the brand’s lifestyle vision that extends beyond fashion into travel and interior design.
