Salvatore Ferragamo Launches Art Project to Celebrate Its Latest Collection

Lindsay Judge   |   17-05-2021

Salvatore Ferragamo presents a new project collaborating with artists from different cultures and nationalities.


The new Tuscan Wildflowers is a multimedia project that sees artists from around the world reimagining the Tuscan Wildflowers print that features on the brand’s Pre-Fall 2021 clothing and accessories. Bringing together some of the typical flowers from around the brand’s homeland of Florence, the prints feature poppies, daisies and sunflowers.



The Ferragamo Studio Bag is reworked in organic cotton with the Wildflowers print in a limited edition run for some world-famous resorts: Capri, Forte dei Marmi, Marbella, Cannes, Miami, Las Vegas, Hawaii and Rio de Janeiro; available exclusively at the Ferragamo boutiques in these locations, the shoulder strap on the bag is personalised with the name of the destination.



The campaign that supports the launch invites a selection of artists to create their own works based on this print. The images will be featured across the brand’s platforms


Marina Papi


The artists involved are painter and designer Lucas Beaufort (France), sculptor Diego Cabezas (Spain), illustrator and painter Marina Papi (Brazil), painter Boree Hur (South Korea), Art Media Studio, Firenze (Italy), a collective specialising in light installations, and illustrator Bijou Karman (USA).


Diego Cabezas


Ferragamo will curate the images from their work to form a travel diary, visible on the brand’s social media pages and website illustrations, collages, photos and animation used by the 6 visual creatives to celebrate the fashion house’s prints and their personal idea of travel; a patchwork of different local cultures, memories and imaginary dreamscapes that joins Tuscany to their countries of origin and to the locations where the Studio Bag will be available in a limited edition.