Salvatore Ferragamo will take part in this year’s Art Dubai with a special display of selected pieces from the Spring/Summer 2021 collection.
The collection was inspired by the technicolour vibrance of Creative Director Paul Andrew’s favourite Alfred Hitchcock classics and fits perfectly with the theme of the fair.
The SS21 campaign fashion movie which was created by Oscar-nominated director Luca Guadagnino will also be showcased at the fair to guests visiting the Ferragamo booth. . The film tells the story of the collection pieces where the imagery of Guadagnino and designs of Creative Director Paul Andrew combine to conjure a haunting and ambiguous series of Milanese mise-en-scenes.
Guests will also have the chance to participate in a special experience to solve ENIGMA, an online game that provides a dimension to stimulate interactive dialogue with clients for alternative storytelling of the intriguing universe of the SS21.
Art Dubai will run from 29th March to 3rd April in its new location at DIFC.