The Autumn 2020 collection by Stella McCartney comes with a clear message that empowers women to be themselves.
It is an eclectic collection of contrasts and contradictions, revealing the unexpected and encouraging women to be able to go anywhere and be anything they want to be.
Pieces bring sophistication effortless signature pieces and classic scupturalism for eveningwear is bold yet feminine.
Sustainable materials are used throughout the collection as part of the brand’s ongoing commitment to eco-friendly fashion. Some of the materials used include organic cotton, sustainable viscose, recycled polyester, recycled nylon, regenerated cashmere and a vegan, cruelty-free animal alternative.
Also introduced for the first time is a recycled polyester lurex that was been developed especially for the brand in Italy. It is used in pleated skirts. The innovative KOBA® Fur-Free-Fur joins the core collection for the first time. It recyclable and created with plant-based fibres – making it the most sustainable animal-free-fur ever.
The Autumn 2020 campaign was shot by Chinese photographer Leslie Zhang in Shanghai’s green spaces and amplifies the advocate voices of two creative women: model, arts activist and C for ABC founder Cici Xiang; and independent film curator and Hui Space co-founder Jingyi Qian.
Sharing her thoughts on sustainable fashion, Cici Xiang comments, “There is no Planet B. As long as we protect it from now on, Earth can be healed.”
Jingyi Qian adds: “With animal and environmental kindness like Stella’s, you understand that the material life is not only consumption. Wearing the clothing actually helps accomplish a responsible mission.”