Gucci merges the emblems of the House with those of the iconic sportswear brand Adidas.
The many facets of the collection, first presented in the ‘Exquisite Gucci’ fashion show in February during Milan Fashion Week, are further revealed in a new lookbook, anticipating the launch of the collection in stores on the 7th of June.
The series of images envisioned by Alessandro Michele, Creative Director of Gucci, was inspired by archival catalogues. The models wearing the retro-style collection, strike dynamic poses against brightly coloured backdrops, using sports equipment as props.
With the heritage of both brands encoded in a trio of lines, a fixation on stripes plays out across ready-to-wear pieces that echo the silhouettes of athletic staples and leisurewear. Track pants feature the white “Three Stripes” of Adidas on one leg, while the other is defined by the red and green Web of Gucci.
Energetic prints portray how motifs like the Adidas Trefoil and GG monogram find synergy to amplify two legacies. Conventionally formal pieces like leather heels, suede loafers, and silk scarves enter hybridized territory as well, as they are marked with casual codes.
Multiple pieces of the collection are crafted with future-conscious material as both brands share a commitment to innovation, progress, sustainability goals and collective action.
The first Adidas x Gucci collection will be available in select Gucci stores, dedicated pop-ups, online at Gucci.com, and the Adidas app.
See more from the collection below: