Tod’s celebrates Italian life through a series of chapters in their latest campaign.
Aria d’Italia is a project launched by luxury Italian brand Tod’s, that celebrates contemporary Italian lifestyle and its values. The campaign tells stories through eight different chapters, each focused on one word.
Through eight keywords, Aria d’Italia, tells the personal and professional stories of young artists, businessmen and women and craftsmen who represent a passion for the essence of Italian culture and identity. Chapter five focuses on ‘Passion’, and the story of Filippo Jacobsson’s return to nature after choosing to live in a rather wild and isolated corner of Lake Como.
This project will be unveiled on different platforms and will be released chapter by chapter through videos and photographs on Tod’s digital channels. The campaign is a true visual journey into the feeling of a new generation of Italians, full of creativity, able to reinvent heritage through innovative entrepreneurial and artistic ideas. So far the images from, chapter one, ‘Pleasure’ and chapter two ‘Timeless’, have been released for viewing on the Tod’s website: link.
The words and pictures of Aria d’Italia will also be put together in a book which will be published this September.
