MATCHESFASHION’s exclusive vacation capsules are launched through a series of unforgettable events in a three-part tour of Italy.
MATCHESFASHION has collaborated with a host of designers, that will launch over 45 exclusive vacation capsules across womenswear, menswear and home. To launch this collaborative capsule collection, the brand has planned a series of events. The events are taking place in cities across Italy, including Rome, Florence and Naples and Ischia.
This innovative retail experience is at the forefront of MATCHESFASHION’s approach to engage with customers through immersive global experiences. From private art tours to cultural and culinary experiences, this journey will be captured in a cinematic mini-series, shared with MATCHESFASHION audiences worldwide.
The first has already taken place in Rome, between 5th and 8th May. Over the four days, MATCHESFASHION showcased an edit of the vacation collections and exclusive capsules on the iconic Piazza De’Ricci square. This event was followed by a cocktail party and dinner at the local’s favourite restaurant, Pierluigi.
The upcoming events in Florence, 10th June – 12th June and in Naples and Ischia, 19th – 22nd July, will see guests invited to enjoy private tours of the cities, indulge in traditional Italian cuisine and culture, boat tours, and shopping and dancing.
Stay tuned for the release of the cinematic mini-series and capsule collections online.
