YOOX launches Rethink With <3, its first initiative dedicated to upcycling fashion, in collaboration with designers and stakeholders from the international fashion world.
In dedication to providing responsible fashion, YOOX launches “Rethink With”, a series of collaborations with top designers. Customers can discover unique pieces and collections created to give new life to products and materials that would otherwise be wasted. This new venture comes as the desire for upcycled clothing becomes more popular.
The first in the series of YOOX collaborations comes from Caterina Gatta, an Italian designer known for her fresh, ironic yet sophisticated style. The exclusive collection she has created for YOOX features wearable summer pieces with a fashion twist, inspired by the past that looks at the future. The fabrics are recovered from local Italian artisan workshops, resulting in a completely upcycled and sustainable assortment.
Rethink With <3 marks a new chapter in YOOX’s journey towards more conscious consumption and responds to the Circular Culture pillar of YOOX NET-A-PORTER’s 2030 sustainability strategy. This strategy aims to make circular luxury more available, desirable and intuitive for its customers.
This new space can be found within the YOOXYGEN edit, and the collection is CATERINA GATTA X YOOX.
