Fashion Trust Arabia has partnered with Zuhair Murad to create sustainable and reusable tote bags to reduce the use of plastic bags around the MENA region.
Produced by Bags of Ethics, these eco-friendly bags are made by a 90% female workforce and sourced from certified organic and vegan material that is up-cycled and recycled from dead-stock material.
The bespoke design derives from Zuhair Murad’s latest Fall-Winter 2022/2023 couture collection “Les Arts Divinatoires”, inspired by the mystical arts and the enchantment of the cosmos.
I am so excited to be taking part in this project with FTA. It’s important to be encouraging a female workforce and to be giving back to our planet. The tote bag reflects sustainability and luxury at once. Let’s all participate in saving our planet.” Said Zuhair Murad.
“I’ve been eager to launch this project in the region for quite some time, and I’m thrilled to see it come to life with Zuhair Murad whose continuous support to FTA has been unparalleled. Introducing this reusable bag is FTA’s small contribution towards encouraging eco-friendly habits that reduce the use of plastic in the MENA. We are grateful for Bags of Ethics’ expertise throughout the production process and hope to witness the positive impact of this collaboration in the region.” Tania Fares, Co-Chair, Fashion Trust Arabia.
Proceeds from the sale of this bag will go towards Fashion Trust Arabia’s mission to nurture and support designers from the MENA region.
The bag is available in Qatar Duty Free at Hamad International Airport in Doha.