Zuhair Murad has become one of the most recognisable names in fashion.
The Lebanese couturier has become a designer of choice for everyone from Jennifer Lopez to Taylor Swift to the region’s elite and his opulent yet perfectly put-together haute couture designs are undeniably beautiful.
Zuhair Murad came from humble beginnings, growing up in Baalbek, Lebanon. His love for fashion and fantasy began at a young age when he started sketching dresses at the age of just ten. Realising his talent, the aspiring designer’s family supported him in travelling to Paris to study fashion design, and in 1997, he opened his first atelier in Beirut. In 2001, Murad presented his haute couture collection in Paris for the first time and gained great recognition for his designs, exploding him onto the international platform.
Murad’s designs have become instantly recognisable for their intricate embroidery and eye-catching embellishments and have become a regular fixture on any red carpet, from the Oscars to the Cannes Film Festival. At the heart of everything he does is Murad’s constant passion for his craft, something that remains a key pillar at the Maison today. Combining expert savoir faire with his colourful inspirations, the designer is able to create collections that have a truly special appeal. We find out more.
How would you describe the universe of Zuhair Murad today?
The Zuhair Murad universe embodies timelessness, where every design tells a story of craftsmanship, heritage, and creativity. It blends opulence and refinement with delicate details.
The Fall/Winter 24 Haute Couture collection was the epitome of elegance – tell us about this collection – the inspiration, the silhouette, the materials etc.
This collection embodies a transformation that reflects the journey of a woman who has faced her struggles and emerged stronger. Silhouettes are fluid yet powerful. The collection features daring slits, structured draping, and exaggerated shoulders that echo both fragility and strength. Fabrics such as embroidered tulle, silk, chiffon, satin, crêpe cady, velvet, and jersey are intricately embellished with sparkling crystals and beads, transforming traces of past pains into stunning works of art.
Why is nature such an important inspiration for your designs, and how do you get inspired?
I find inspiration in my surroundings, and nature is a big part of it. Nature can be both soft and strong. It’s endlessly multifaceted, offering an infinite range of interpretations. I find inspiration in everything—from the delicate patterns of flowers to the majestic power of the ocean. These elements remind me of the grace that we aim to capture in our collections.
Tell us about your creative process.
My creative process begins with a story—whether it’s inspired by art, nature, or an emotion. I start by sketching, letting the ideas flow naturally, and then working closely with my team to select fabrics and embroideries that bring these sketches to life. Each piece undergoes multiple stages of refinement to ensure that every detail is perfect. It’s a collaborative journey from concept to runway.
After almost two decades, how would you assess the industry today and how it has evolved?
The industry has evolved dramatically, with consumer behaviour shifts playing a significant role in shaping the fashion landscape. There’s a greater emphasis on inclusivity and sustainability, and consumers are more engaged and informed than ever before. While the pace has quickened, the core values of craftsmanship and creativity remain at the heart of the industry.
What’s the biggest challenge you face as a designer today?
The biggest challenge is balancing creativity with the realities of business. It’s always a fine line between staying true to your artistic vision and adapting to market trends while maintaining the brand’s integrity. The pressure to innovate continuously while meeting the expectations of a global audience is both exciting and challenging.
Can you share more about the brand’s presence in the Middle East and why it is important to you?
The Middle East holds a special place in my heart; it’s where my journey began. Consumers in the region have a rich appreciation for fashion, beauty, and luxury, and I feel a deep connection with the clients here. The rich cultural heritage and traditions continue to inspire my work, and I’m grateful to have the support of such a passionate audience.
As one of the first Arab designers to achieve international success – what do you think is the secret to sustaining global recognition?
The secret lies in staying true to your roots while embracing change. Consistency in delivering exceptional quality and a deep understanding of the brand’s DNA. Building a personal connection with clients and listening to their needs also helps sustain a lasting presence on the global stage.
What is something that you would still like to do?
I’d love to explore new creative territories to further develop the ZUHAIR MURAD lifestyle. There’s always a new story to tell, and I’m eager to see where my creative journey will lead next.
What do you like to do in your spare time?
I love spending time with my family and friends, enjoying nature, and exploring art galleries. Travelling also inspires me; it’s an opportunity to discover new cultures and recharge creatively.
When you are looking to disconnect and reconnect, where do you go to?
There’s no place like home! After my long working days, I like to spend time at home, where I get to recharge and let go of the hardships.
As the world of Zuhair Murad is well-established in fashion and haute couture – can we expect further expansion into different sectors.?
Absolutely. We’re always exploring new opportunities to expand the brand. From fragrances to home collections, the possibilities are endless, and I’m excited about the future of the brand.
What else is coming up for the brand this year and into next year?
We have exciting collaborations in the works, new retail openings, and a few surprises that will further enhance the Zuhair Murad experience. Stay tuned!
