Chanel will partner with Cinémathèque Française festival highlighting the French New Wave cinema which was a source of inspiration for Virginie Viard’s spring/summer 2020 collection.
Iconic French film À Bout de Soufflé (Breathless) was released in cinemas sixty years ago. Directed by Jean-Luc Godard, the film made him an icon in the industry.
Now in 2020, a retrospective of director Jean-Luc Godard coined Tout Godard will be presented at the Cinémathèque Française and Chanel has partnered with the event in order to support the celebration of this iconic director and the films he made.
Alongside Godard himself, Anna Karina who starred in many of Godard’s movies is expected to be the guest of honour at the opening night of the event which takes place on January 8th.
Chanel said in a statement; “this partnership is an opportunity for the House of CHANEL to reaffirm its close ties with cinema and the special relationships with certain film directors and actresses that were initiated by Gabrielle Chanel in the 1930s.”
Tout Godard will run from January 8th to March 1st and will feature films including Breathless, Contempt and Pierrot le Fou.
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