Fashion Forward Dubai Announces Designers For Fall/Winter ’16 Shows

  |   13-03-2016


Fashion Forward Dubai (FFWD) is the definitive fashion platform for Dubai and the Middle East. It provides a platform and a progressive direction for fashion and it’s an industry-focused event, open to members of the regional and international fashion communities. It will showcase at Hai d3 in Dubai Design District.

Entering its seventh season, FFWD unveils its roster of design talent who will show fall/winter ’16 collections this March 31st-April 3rd. Having recently earned an endorsement by the Dubai Design and Fashion Council (DDFC), FFWD prepares for its seventh edition of showing and supporting regional apparel and accessories designers. There will be catwalk shows, presentations by the best couture, ready-to-wear designers of Middle Eastern origin, or region based. There will also be a curated space dedicated to accessories designers and the d3 fashion talks.

The designers showing at FFWD Fall/Winter ’16 are:


Known for his natural ability to craft extravagant and artistic designs, Dubai-based Amato by Furze One has rapidly worked his way up the fashion ladder, and is celebrated both regionally and internationally for his impressive couture creations. Having launched his first ready-to-wear label at FFWD SS ’16 in October 2015, this season will see the second collection from the accessible line.


Designed and developed by Central Saint Martins’ graduate Andraya Farrag, Bedouin is a contemporary womenswear label that aspires to create flattering, easy-to-wear collections with a confident, spontaneous style. The minimalistic clean design remains flattering and adaptable, allowing Bedouin to become the go-to brand in every woman’s wardrobe.


Faiza Bouguessa is a French-Algerian born fashion designer and is the founder of Dubai based label, Bouguessa. Through her designs, she merges the latest fashion trends to modest fashion. Her work is inspired by art, architecture and global culture, and her signature designs lie in highly modern silhouettes, bold lines, geometric precision, sharp edges and great attention to detail.


Army Of 1 is a contemporary brand that embodies understated, cool, everyday luxury. It is designed to compliment the modern style of women by offering an edgy mix of high-end knits and technical fabrics. The Army Of 1 woman is internationally minded, independent, confident and strong. She understands design and has a unique and laid back approach to her personal style.


Saudi designer Daneh Buahmad’s driving force is to create wearable chic statement pieces. Easy to wear looks come together to make for timeless basics with a twist of urban luxury. Wild yet basic, classic yet innovative, her fresh and feminine twist makes for a playful outfit base.


Dubai based label Dee By Dalia was created by Dalia Ali who takes inspiration from her personal loves: vintage items, butterflies and ballerinas. The label offers fun, playful pieces with a twist of Dalia’s own personality and style. This season is Ali’s FFWD debut.


Lebanese designer Hussein Bazaza is known for his intricate pieces where every cut reflects  a  different  story,  a  personal  emotion  that  creates  a  one  of  a  kind experience fashion with a soul. Bazaza recently won the inaugural – DDFC Fashion Prize and is also a professor at ESMOD, Beirut.


Serbian-born Jelena J. Bin Drai, a former model, and now a reputed fashion designer in the UAE, creates beautiful bespoke gowns that transcend both East and Western cultures.


Mixing  vintage  styles  with  her  current  cultural  fascinations,  Dubai-based Kristina’s eponymous label effortlessly creates elegant and timeless clothes that speak to every woman. As an entrepreneur, a mother and a trendsetter, her collections symbolise the power and independence of the modern woman while maintaining the traditionally refined femininity and class. 


The eponymous label of the Paris-based, Lebanese designer produces high-end ready-to-wear. Jouni moved to Paris in 2007 to pursue her designing career, and launched her own label in 2013. Her  pieces  have  discernible  and  inspiring  cultural  referents,  in  outlines  or details,  and  are  made  to  be worn by independent and passionate women. 


Dubai based label KAGE, designed by Basma Abu Ghazaleh, launched in 2009 and offers ready-to-wear womenswear.  Each collection brings a modern feel while staying loyal to the inherent daring nature of the KAGE girl: self-loving and unobstructed, she lives a life  without boundaries, where style is what she chooses to express with the freedom of individuality.


After  interning  at  the  ateliers  of  Elie  Saab  in  Beirut  and  Erdem  in  London,  Beirut-based designer  Mira Hayek was  selected  by  the  Starch  Foundation  in  Beirut  to  launch  her  first  ready-to -wear collection in 2011. The brand is dedicated to dynamic women with an effortless sense of style. They seek contemporary pieces with a fun and sporty edge that can be worn day and night, fitting perfectly in their bustling urban lifestyle.


Nasiba  is  considered  one  of  Saudi  Arabia’s  most  successful  and  coveted  designers  of womenswear, available at outlets throughout the Kingdom. Her collections reflect a love of colour, with design elements often inspired by vintage fabrics and styles.   


A  couture  house  and  ready-to-wear  brand  based  in  Dubai, Orkalia’s aesthetic  represents timeless elegance infused with modern sophistication. The brainchild of American-born designer Orchid Ganji, Orkalia prides itself with being at the forefront of neo-couture, combining traditional techniques with modern aesthetics and applications. 


Established by Emirati designers Hessa and Fatma Ali Aljoker, Pearla is a Dubai-based brand that creates conceptual ready-to-wear garments. The aesthetic varies from wearable for everyday pieces, to more abstract and conceptual designs to capture attention.


Kazakhstani designer Saltanat Baimukhamedova founded her label SALTA in 2008. In 2016 the label relocated to Dubai, UAE, furthering Saltanat’s aim to become a Middle Eastern designer with global vision.  The  label  offers  freedom  and  comfort  yet  with  a  touch  of  modern  ethnic  creativity    a contemporary  yet  affordable  aesthetic  with a cosmopolitan  touch  and  flawless  shapes  and  lines produced for successful, creative and feminine woman. This will be Salta’s FFWD debut.


Showing  for  the  first  time  at  FFWD  this  season,  Tunisian  designer  Fatma  Ben Soltane founded her label after having studied a master’s degree in finance. Following her passion, she creates pieces to make every woman feel strong, powerful, self-confident, independent and well cultured. 


Jeddah-based label Sotra makes its FFWD debut this season. Designed by Saudi designer Nouf Hakeem, in collaboration with her partner Mariam bint Mahfooz, the brand creates collections that focus on juxtaposing modern cuts with playful feminine details; to enliven urban wardrobes with colour and texture. Stylish and comfortable, Sotra reflects the confidence and versatility of its customers.


Under the mentorship of Rabih Kayrouz, the Starch Foundation has presented their chosen designers at each edition of FFWD, to great acclaim.  The three designers this season are: 

Bashar Assaf – Beirut-based  Lebanese  fashion  designer  Assaf’s  garments  tend  to accentuate the female body with sophisticated yet demure silhouettes, solid colours and clean cuts.

/Pər’vərs/ Perverse  Concept – Lebanese  designer  Lobnan  Mahfouz  graduated  from  ESMOD  in  2011 and  following  several  internships  around  the  world,  launched /Pər’vərs/ in 2015.  It  is  a  unisex  and a seasonal  brand  that  provides  distinctive  pieces  targeting  venturous  individuals  around  the  globe inspired by the melting pot of genders and ethnic backgrounds.

Salim Azzam – A Lebanese illustrator and  designer,  Azzam  is inspired  by  enacting  social  change  through  collaborating  with  communities.  He works  with local craftswomen  who  embroider  his  designs  and  illustrations  onto  shirts and  dresses. Through their work, these women will tell their own stories with their own needles and threads, echoing the village’s voice in the fashion world.


Taller Marmo are Dubai-based design duo Riccardo Audisio and Yago Goicoechea. The label  merges  European  elegance  with  Middle  Eastern  charm  and  uses  fine  Italian tailoring  with  a minimal  approach, fused with Arabic traditions.  Taller  Marmo  were recently  awarded with  the  2015 Regional Woolmark Prize for India, Pakistan and the Middle East.


Egyptian label Three Fifty Nine aims to introduce wearable art collections that are inspired from art pieces and patterns with crisp colours, edgy graphic prints and playful sophistication. 


Zayan  the  Label  is  designer  Zayan  Ghandour’s  contemporary  ready-to-wear  line featuring signature hand-embroidered motifs and prints, innovative cuts and modern silhouettes.  A decidedly feminine spirit informs every collection, be it through the dainty use of a signature narrative, an unexpected design twist or a bright pop of colour where  you least expect  it.

A limited number of passes are available to the public and those wishing to attend can register in advance on For the most updated list of designers please consult the FFWD website.