Supermodel and it-girl with almost 20 million followers, Gigi Hadid has been chosen as the face of the Max Mara FW16 accessories campaign. She poses for one of the world’s best fashion photographers, Steven Meisel, who has once again been entrusted with the image of the top Italian fashion house, following other memorable campaigns such as those in the early 2000s featuring models like Stella Tennant and Linda Evangelista.
Gigi Hadid posed in Steven Meisel’s legendary New York City studio. She presents the most important accessories of the Max Mara collection; first and foremost the new season’s version of the Max Mara Whitney bag designed by Renzo Piano Building Workshop, presented last year as a homage to the Whitney Museum and now one of the bestsellers of the fashion house; and the JBag shoppers, where the pictures by Meisel enhance not only Gigi’s beautiful features, but also the rigorous shapes, the elegance, the stylish leather and the finely crafted details (such as the striking two-colour shoulder strap) of these sophisticated cult bags. Hadid also shows off their bold sunglasses in the ultra-modern new retro range.
