Introducing the House of Dior on London’s New Bond Street

  |   02-06-2016

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American architect Peter Marino seems to be the go-to man to design all the trendy and stylish designer boutiques all over the world. His retail work includes designing stores for Ermenegildo Zegna, Fendi and Louis Vuitton, to name a few.

His recent project was designing Christian Dior’s new flagship store on London’s New Bond Street, which spans over four floors and two adjoined English townhouses. The charming New Yorker said: “I kinda like taking over the street.”

The stunning contemporary boutique has a winter garden filled with jasmine. As for the interiors, it boasts a grey stone interior, dramatic abstract sculptures and neo-Louis XVI furniture. Among the artists displaying their work on the walls of this shopping wonderland are Marc Quinn and sculptors Tony Cragg and Rado Kirov.

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The House of Dior bring together the company’s key offerings including womenswear, jewellery, homeware, perfume and Dior Baby. Dior Homme boutique on the ground floor which offers a sur-mesure (made to measure) service and a dedicated shoe gallery for men. Also, there are three private VIP shopping areas.

In a statement released on its website, the company explained the influences behind the new boutique. It stated: “Tradition and abstraction combine harmoniously through a mastery of motifs and colours. The stone interior is softened with silk carpets and furniture in the neo-Louis XVI style to evoke the atmosphere of a Parisian hôtel particulier.”

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