For spring/summer 2016, Stella McCartney Kids introduces its first GOTS* and OSC* certified organic cotton capsule collection with playful themes inspired by the spirit and energy of kids today. The collection includes effortless and modern styles in vibrant colours for children aged newborn to 14 years.
In keeping with the brands’ continued commitment to sustainability, the new capsule collection of 20 styles for girls, boys and babies is completely made of certified organic cotton. Additionally, in the designer’s continued support for the Meat Free Monday awareness campaign, which aims to make a difference to the health of families as well as the health of our planet, a number of styles with “horse print” featured on them will contribute a percentage of sales to the MFM campaign.
The new spring/summer collection is inspired by colours and prints from the marine world. Marine life inhabitants such as octopuses, jelly fish and lobsters as well as pirate adventures are all featured throughout the fun and unique kids designs. Mystic animals, zigzag faces, flowers and swallows come to life in the playful illustrations on dresses, sweatshirts and t-shirts. Following the success of the accessory collection, the range is expanding with sporty backpacks in water repellent materials for boys; and weekend bags, beauty cases and totes with butterfly wings and glittery rainbows for girls.
Just in time for summer the swimwear collection returns with fun prints featuring divers and Hawaiian inspired flower motifs. The range features a line of beach wear for girls, boys and babies in fun octopus print including a beach towel and bag. The swim t-shirts and all-in-ones have +50UV protection built in.
