The Armani Group has announced new measures and initiatives to move forwards through the coronavirus pandemic.
As a leader in the industry, the Italian company is putting plans in place to start “Phase 2” of its strategy moving forward.
Considering the safety of all of its employees and customers, The Armani group has announced the reopening of its stores in Italy and worldwide, which will take place today. Customers will be able to book their store appointments online at Armani.com to ensure the safest visit and all required safety measures will be taken in stores around the globe.
Part of the reopening will honour the healthcare workers who have fought so hard throughout this global pandemic to protect the people. Giorgio Armani has been particularly supportive of this cause throughout the crisis.
From today, the image of a doctor with wing, holding Italy in her arms will be the new image featured in a mural in Via Broletto in Milan. Giorgio Armani’s words of encouragement of “To restart safely we still need her,” are to appear next to Franco Rivolli’s drawing.
Starting from 15 May, Giorgio Armani made the decision to change the illumination of the Armani Ginza Tower in Tokyo’s façade into blue, decorated with a bamboo motif. In Japan, the colour is used to express gratitude to the people working in the medical industry for their great works fighting against the Coronavirus.
On the occasion of the reopening of the directly owned Giorgio Armani stores worldwide (such as Milan, Paris, Munich, Beijing, Hong Kong and Sydney), in compliance with the procedures established locally, the Armani Group announces that 10% of the proceeds from sales of the spring/summer 2020 collections will be donated to charities operating in their respective cities.
Production of disposable medical overalls also continues and is to be transferred from factories owned in Trento, Carrè, Matelica and Settimo Torinese —that have restarted work for the Group’s fashion collections— to those of sub-suppliers in Italy and other countries, all under the direct responsibility and supervision of G.A. Operations.