An Exclusive One-Of-A-Kind BMW Is Inspired By Supermodel Naomi Campbell

Lindsay Judge   |   17-06-2024

The new BMW XM Mystique Allure is inspired by Naomi Campbell, with a sleek design inspired by the model’s favourite colour.

The one-of-a-kind Mystique Allure was unveiled during the recent Cannes Film Festival with BMW being the official automotive partner of the event. This one-off creation is based on the first high-performance sports car from BMW M GmbH powered by the M HYBRID drive system. Blending progressive luxury with extravagant looks, it is inspired by Campbell and was designed using exclusive materials from the world of haute couture, as well as having a unique soundtrack devised in cooperation with film score composer Hans Zimmer.

The partnership with Campbell began last year with the “Dare to be You” launch campaign for BMW XM. The 77th Cannes Film Festival was felt to be the ideal setting for the world premiere of the BMW XM Mystique Allure. Against the stunning backdrop of the French portside resort, Naomi Campbell presented the one-of-a-kind creation inspired by her to an audience of selected guests before making her way in the car to the red carpet outside the Palais des Festivals et des Congrès. “Witnessing BMW’s vision for the BMW XM Mystique Allure come to life has been truly incredible,” says Naomi. “I feel deeply honoured to have sparked the inspiration for their first-ever high-fashion show car, which stands as a unique masterpiece in every aspect.”

The BMW XM Mystique Allure is the first vehicle in the brand’s history to be designed using materials from the high fashion industry. the vehicle’s exterior boasts a deeply saturated ultramarine shade, accentuated by a lustrous matte finish. A contemporary translation of high-fashion materials from luxury textile manufacturers, the design seamlessly brings the inside to the outside, featuring rich velvet and shimmering Frozen metallic sequins casting hues ranging from intense violet to deep ultramarine.

The iridescent surfaces were created with precise handcraftsmanship and a fine eye for detail. They take their cues from the eye-catching geometric forms of the BMW XM and bring a special visual richness to the car’s extrovert aesthetic. The design of the BMW XM Mystique Allure provides a meeting point for high performance and haute couture, and paints a unique picture of progressive luxury that continues into the interior. All of the surfaces inside the car, including the M Lounge in the rear, are covered in purple velvet.

The bold appearance of the BMW XM Mystique Allure is complemented by an acoustic character also very much its own. At its heart is a bespoke adaptation of the BMW IconicSounds Electric developed as part of the collaboration between BMW Group Sound Design and film score composer Hans Zimmer.

The driving track created for the Naomi Campbell-inspired one-off projects the supreme confidence of the car’s exterior design onto the soundscape of locally emission-free driving. In the M HYBRID drive system’s all-electric operating mode, every movement of the accelerator is accompanied by an emotionally engaging sound that authentically represents the car’s outstanding performance and magnetic visual allure.