Chopard has been announced as the official partner for the Red Sea International Film Festival which is due to start tomorrow.
Bringing the best in Arab and world cinema to Jeddah, the third edition will run until the 9th of December.
As the Festival’s watch and jewellery partner, Chopard has created the main award of the competition, the “Golden Yusr for Best Feature Film”: a beautiful rock crystal shell enhanced with 18-carat ethical gold. The Maison will also present the “Best Emerging Talent Award”.
Discussing the partnership, Caroline Scheufele, Chopard Co-President & Artistic Director said: “Chopard shares a number of key values with cinema, including a strong focus on daring and creativity. Just like movie stories, our watches and jewellery are thus great sources of emotion and a vector for escapism: they provide a comforting bubble away from the world. We are thrilled to be furthering our commitment to the seventh art through our partnership with the Red Sea International Film Festival.”
The event is not the first time Chopard has celebrated the film industry. Since 1998, the house has been a loyal official partner to the Cannes Film Festival. Caroline Scheufele has thus forged unfailing ties with the numerous directors, artists, stylists, actresses and actors whose creations she admires, and on the silver screen, as evidenced by the Maison’s participation in films such as Rocketman (Dexter Fletcher, 2019), Aline (Valérie Lemercier, 2020) or No Time To Die (Cary Joji Fukunaga, 2020), while ensuring that Chopard’s magnificent Haute Joaillerie adds to the sparkle of actresses on the red carpet during the promotion of their films.
The love affair between Chopard and cinema is also at the origin of the Trophée Chopard, awarded each year since 2001 to highlight a young actress and actor emerging onto the international scene.
