Here’s Why You Need To Add “Gucci Visions” In Florence To Your Summer Travel List

Emma Hodgson   |   15-06-2023

Gucci has opened its latest exhibit at Gucci Garden in Florence, Italy.

Dubbed “Gucci Visions” the exhibition takes visitors on a playful and immersive journey through the history of the brand. 

Spanning the house’s 102-year history, the exhibition is a moving tribute to the designers, artisans and iconic work who have been at the core of Gucci’s journey as a brand. 

The exhibit explores Gucci’s heritage codes, creativity and Italian craftsmanship. 

It is displayed in the architectural masterpiece, Gucci Garden, which is a three-storey 14th-century Florentine palazzo.

The exhibit starts with an illustrated timeline before tracing the history of the House through key dates, events, and people. 

There are unique spaces across the property that can be viewed in any order and each tell the story of a different part of the Gucci brand. 

Key focuses in the show include the Bamboo bag, the GG monogram, and the Flora pattern.

Meanwhile other spaces include a focus on the original vision of Guccio Gucci, the pioneering work of his sons, and the imaginative power of the House’s more recent Creative Directors Tom Ford, Frida Giannini, and Alessandro Michele.