Saint Laurent has continued its foray into the Parisian culture scene with its latest store – Saint Laurent Babylone – which is dedicated to books, art and culture.
The name is a nod to the historic ties that the house’s co-founders Yves Saint Laurent and Pierre Bergé had to the Sèrves-Babylone neighbourhood.
The new store is set to become a hub for creative minds in the city, with a calendar of live music performances as well as book readings and signings planned over the coming months.
The entire space was curated by the house’s Creative Director Anthony Vaccarello who wanted the space to emulate the brand’s original cultural space – the flagship Saint Laurent Rive Gauche boutique which first came to life in the 1960s.
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