Maison Gainsbourg, in partnership with Saint Laurent, is opening its doors in Paris.
The new cultural hub is divided in two distinct sites: the first emblematic site is the historic house where Serge Gainsbourg lived for 22 years, at 5 bis rue de Verneuil. Across the street, at number 14, is the museum retracing the artist’s life and career, including a bookshop-boutique and a café-piano-bar, Le Gainsbarre.
Maison Gainsbourg’s museum is exhibiting some 450 original objects, including Serge Gainsbourg’s one-button women’s jacket with tennis stripes.
For the occasion, the iconic jacket was redesigned by Saint Laurent under the creative direction of Anthony Vaccarello. The new piece is available in Saint Laurent Rive Driote stores and in the Maison Gainsbourg boutique.
In 1981, Serge Gainsbourg discovered Stefan de Jaeger’s work and asked him to make a portrait of himself. The portrait is on display in Serge Gainsbourg’s historic house, while Saint Laurent Rive Driote Paris and Los Angeles will exhibit two of the artist’s original artworks named ‘Portraits of men’. Stefan de Jaeger was one of the first visual artists to use instant photography with Polaroid cameras to create large, painterly compositions. He took part in the Gainsbourg exhibition at the Cité de la Musique in 2008, which featured a portrait of Serge Gainsbourg, the visual for the exhibition’s official poster.
As a nod to this partnership, the windows of the Saint Laurent Rive Driote boutiques will feature the same facade as the one on Serge Gainsbourg’s house.
An exclusive selection of vintage Serge Gainsbourg vinyls and books will be available for sale in stores and on ysl.com.
