The Saudi Cultural Development Fund (CDF) is showcasing a curated collection by Saudi artisans at Selfridges London this month.
Until the 22nd of June, the activation is highlighting Saudi handicrafts, providing an international platform for local artisans and cultural entrepreneurs to introduce their work to a global audience, as part of the Kingdom’s “Year of Handicrafts 2025.”
Held in partnership with Turquoise Mountain, a non-profit organisation focused on reviving traditional crafts and supporting artisans, the exhibition features handcrafted pieces made from sustainable, locally sourced materials. The collection is thematically inspired by Saudi Arabia’s natural and architectural heritage, offering a contemporary interpretation of traditional techniques.
The display includes works in palm weaving, jewellery and accessories, and leather crafts, created by artisans from various regions of the Kingdom. It offers a curated insight into the diverse landscape of Saudi craftsmanship.
The handicrafts activation is running in parallel with a separate Saudi fashion showcase also hosted at Selfridges. Organised by CDF in collaboration with the Saudi Fashion Commission, the fashion showcase features brands supported by both the CDF and the Saudi 100 Brands initiative. These collections are presented alongside Selfridges’ international labels, demonstrating the dynamism and rapid evolution of Saudi Arabia’s cultural industries.
CDF’s dual activations aim to empower Saudi artisans and fashion designers by giving them access to international markets and encouraging investment in the creative economy. This effort is in line with CDF’s broader strategy to promote the Saudi cultural sector as a driver of economic and social growth.
The Selfridges exhibition builds on other Year of Handicrafts projects, including the recently launched Nama’ Accelerators: Handicrafts Track. This programme provides cultural businesses with tailored support through training, mentorship and financial incentives. It aims to foster scalable and sustainable enterprises that contribute to community development, preserve heritage crafts and align with the country’s economic diversification goals under Saudi Vision 2030.
Founded in 2021, the CDF operates under the Saudi National Development Fund and seeks to develop a self-reliant cultural sector. Its work supports the National Culture Strategy by facilitating investment, supporting practitioners, and enhancing the sector’s profitability and visibility.
